From Democracy Now!:
The internet is increasingly becoming an echo chamber in which websites tailor information according to the preferences they detect in each viewer. When some users search the word “Egypt,” they may get the latest news about the revolution, others might only see search results about Egyptian vacations. The top 50 websites collect an average of 64 bits of personal information each time we visit—and then custom-design their sites to conform to our perceived preferences. What impact will this online filtering have on the future of democracy?
Guest:
Eli Pariser, author of the new book, ‘The Filter Bubble: What the Internet Is Hiding from You’. He is also the board president and former executive director of MoveOn.org, which at five million members is one of the largest citizens’ organizations in American politics.
Two quotes from Pariser:
“[D]emocracy really requires this idea of discourse, of people hearing different ideas and responding to them and thinking about them. And, you know, I come back to this famous Daniel Patrick Moynihan quote where he says, you know, “Everybody is entitled to their own opinions, but not their own facts.” It’s increasingly possible to live in an online world in which you do have your own facts. And you google “climate change,” and you get the climate change links for you, and you don’t actually get exposed necessarily — you don’t even know what the alternate arguments are.”
“[W]hat this raises is a sort of larger problem with how we tend to think about the internet, which is that we tend to think about the internet as this sort of medium where anybody can connect to anyone, it’s this very democratic medium, it’s a free-for-all, and it’s so much better than that old society with the gatekeepers that were controlling the flows of information. Really, that’s not how it’s panning out. And what we’re seeing is that a couple big companies are really — you know, most of the information is flowing through a couple big companies that are acting as the new gatekeepers. These algorithms do the same thing that the human editors do. They just do it much less visibly and with much less accountability.”